Jabra reinvents true wireless technology with a new era of Elite earbuds

• Redefining true wireless range, with next generation of Jabra Elite products, each one tailored to specific uses
• Elite 7 Pro offers ground-breaking call performance with new Jabra MultiSensor VoiceTM technology, featuring a longer battery life with nine hours non-stop play time with adjustable ANC
• Elite 7 Active offers the best grip for an active lifestyle with new Jabra ShakeGripTM technology
• Elite 3 offers rich sound quality and clear calls at Jabra’s lowest ever TW price point

Copenhagen, Denmark – August 31^st 2021– Jabra today announces three products to establish its new Elite true wireless line-up – the Elite Pro, Elite Active and core Elite lines. Reinvention means pushing boundaries and that is what Jabra has done for call technology, in-ear fit, audio experience and design.

The additions include the Jabra Elite 7 Pro, a revolutionary product that features Jabra MultiSensor VoiceTM technology, offering best-in-class call performance. Jabra is also releasing the Elite 7 Active with pioneering ShakeGripTM coating, perfect for those active lifestyles. Finally, the third addition to the range is the Jabra Elite 3, which brings fantastic sound while on-the-go to a wide audience. This redefined Elite range signifies the latest breakthrough in true wireless technology: each one is specifically engineered to reinvent the true wireless experience as you know it by introducing new and unique technologies optimised for specific use cases in a sleek and modern design.

As one of the first companies to introduce true wireless technology, Jabra has taken six generations worth of learning and is reinventing true wireless to better fit with the needs of today’s millions of true wireless users. The new Elite range is tailored for specific use scenarios. Jabra’s new Pro category is designed for those who want the best of the best for calls and music, allowing users to experience true wireless without limits. Jabra’s Active category is tailored for sports and active lifestyles and the earbuds are specifically engineered to stay put when you sweat. Finally, Elite 3 makes up part of Jabra’s core category, a new standard for entry-level, on-the-go sound.

Jabra MultiSensor Voice^TM

The introduction of innovative Jabra MultiSensor VoiceTM technology for the Elite 7 Pro delivers ultimate call clarity, even in the noisiest places. More people are connecting through voice: Voice calling increased year on year in 2021, and is the number two use case after music**. Jabra MultiSensor VoiceTM combines a bone conduction sensor, four microphones and algorithms to ensure crystal clear calls. Jabra’s expertise in developing intelligent algorithms resulted in the engineering of one of the first consumer earbuds that use this hybrid technology.

A cutting-edge voice pick-up (VPU) sensor in both earbuds makes Jabra MultiSensor Voice^TM so effective. The intelligent algorithms constantly analyse the types of noise being picked up by the built-in microphones, and when they detect wind noise, they automatically activate the VPU sensor. Bone conduction technology is used to transmit voice via the vibrations in the jawbone, and the intelligent algorithm then uses the best combination of the bone conduction sensor and microphones to transmit the best call clarity.

In addition, adjustable Active Noise Cancellation (ANC) creates a fully immersive experience. Sound can be personalised even further by creating a personalised audio profile with Jabra MySound technology and using HearThrough – a technology that allows the user to define exactly how much outside noise they want to let in.

The Elite 7 Pro earbuds are 16 per cent smaller than the hugely popular Jabra Elite 75t, which are Jabra’s smallest earbuds so far. By leveraging Jabra’s database of 62,000 unique ear scans, the technology pioneer was able to create a map of the average human ear and use the insight to totally redesign the earbud. Then, after excessive testing, Jabra has been able to produce an earbud that offers exceptional sound quality and optimised comfort.

The all-encompassing earbuds come with nine hours non-stop play time with ANC and 35 hours with case charging, with fast charging that delivers 1.2 hrs of power in just 5 minutes. The Elite 7 Pro comes with Alexa built-in, Siri and Google Assistant* (*Android only).

Jabra ShakeGrip^TM technology

For those who are looking for the best fit for an active lifestyle, the Jabra Elite 7 Active is specifically engineered to suit them. Save for the Multisensor Voice technology, the Active version features the same top-quality experience as the Elite 7 Pro, with four built-in microphones for call technology and an additional two for personalisation plus adjustable ANC. In addition, based on Jabra’s unique understanding of the ear, the use of liquid silicone rubber, and a wing free design, the new Elite 7 Active with ShakeGrip coating is designed to give the ultimate fit whatever your movements, changing the way people work out. For those who want to go outside whilst being active, the microphone mesh removes wind from calls, whilst the performance boosting audio ensures a powerful workout music experience.

Jabra Elite 3

The Jabra Elite 3 is the perfect choice for those seeking a rich sound, powerful bass and clear calls at a lower price point. After recognising a gap in the market for a lower price earbud that still offers exceptional sound quality, Jabra has used its years of experience to make great sound an option for everyone. The earbuds are engineered to bring music to life with 6mm speakers and deliver crystal clear calls with 4-microphone call technology, a class-leading music equaliser, inclusion of Qualcomm aptXTM audio and seven hours of battery life (28 hours including the charging case). The earbuds offer outstanding noise isolation and with HearThrough awareness, users can tap into the sounds of their surroundings. Elite 3 also comes with an all-day comfortable and secure fit, sleek Danish design and in a new range of colours including Dark Grey, Navy, Lilac and Light Beige.

René Svendsen-Tune, CEO at Jabra said: “We are more connected than ever before. The world has also never been noisier, which requires innovative technology to ensure people can be assured of a clear voice, calls and music experience. At Jabra, we take our many years of experience to push the boundaries of technology, with the launch of our Elite 7 Pro, Elite 7 Active and Elite 3 earbuds as a result. The introduction of these new products signifies huge developments within the market, and we are excited to be at the forefront.”

Elite 7 Pro key features and specifications:

• Jabra MultiSensor Voice^TM for professional-grade audio
• Adjustable ANC for full immersion
• 9 hours non-stop play time with ANC, 35 hours with case
• IP57 rated durability
• Bluetooth ver. 5.2
• Use either earbud & multi-connect (by upgrade)
• Alexa built-in, Siri and Google Assistant* (*Android only)

The Elite 3 will be available from September 1st, whilst the Elite 7 Pro and Elite 7 Active will be available on October 1st. All products will be available at selected retailers at:

• Elite 7 Pro: MSRP $199/€199
• Elite 7 Active: MSRP $179/€179
• Elite 3: MSRP $79/€79

For more information, please visit https://www.jabra.com/elite

Notes to editors

** Source: Qualcomm State of Sound Report 2021: https://assets.qualcomm.com/the-state-of-sound-2021.html

PR CONTACT

Claus Fonnesbech

Senior Director, Global PR & Communications, Jabra

cfonnesbech@jabra.com

+45 2588 4107

About Jabra

Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Jabra engineering excellence leads the way, building on 150 years of pioneering work within the GN Group. This allows us to create integrated tools for contact centers, offices, and collaboration that help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media. The GN Group, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. GN employs 6,500 people and in 2020 reported annual revenue of DKK 13.4bn. The Jabra brand accounts for approx. DKK 8.7bn and employs 1,900 people. GN makes life sound better and is Nasdaq Copenhagen listed. www.jabra.com

© 2021 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners (design and specifications are subject to change without notice).